Trying to increase cinema or marketing of theater?
October 13th is celebrated as “Cinema Day” in our multiplexes and on that day the movie will be screened for just Rs.99. Is it even one rupee less? anyway It's a great activity. This is actually an American idea. In foreign countries, different days are celebrated throughout the year in this way and it is reflected in us like Father's Day, Mother's Day, Friendship Day, Cinema Day. But why is this a 'fad' for a day? Why not have a show in at least one screen in every multiplex at a special discounted rate every day? Each multiplex has two or four-five, sometimes seven screens. The viewership of each screen is also less and less. If one of the screens is kept in such a way for an old movie play and its ticket price is Rs 99, then the movie buffs of yesteryear and today will surely welcome it "house full". Even in the era of OTT, the film on the big screen is heavy. In the world of the screen, we get lost, lost, lost. (Nati...