A journey from single screen to multiplex



Records are meant to be broken, but some records are never meant to be broken. Produced by Yash Chopra and directed by Aditya Chopra, Yash Raj Films banner 'Dilwale Dulhania Le Jaainge' is DDLJ in today's global era digital age language. Released on 20 October 1995. The main theater in Mumbai was the New Excelsior. After traveling there for three plays a day, the film was shifted to a matinee show at the Maratha Mandir theater and continues to do so twenty-eight years later. Almost every year on October 19th or 20th, I visit this Maratha Mandir theater and watch it, thinking to myself, 'Let's see how much the number has increased for the week.' (Multiplex)

This time it's the number, the 1382nd week. This is a record-breaking stay. No film in any language in the world can stay in theaters for so many years. Therefore, the journey of DDLJ seems unnecessary to anyone. Some people find it ridiculous. Similar reactions are seen on social media. There is no dispute about the quality of the film. Always watchable entertainment. But such a stay of thirteen hundred weeks gradually becomes a subject of ridicule instead of admiration. Today I stopped at the 'Ticket Windows' for a while. Young men and women below the age of twenty-eight and thirty used to come to see DDLJ. The number may be very small but it is not less important that no one is 'Aise To Halat Nahi'. How much is the ticket price? While the dress circle was 30 rupees and the balcony was 40 rupees. Single screen theaters are in the tradition. In the meantime, these games were stopped during the Corona prevention period. But now I want to say that this record is enough. (Multiplex)

Yash Chopra has preserved the emotionality in his direction (in Waqt, Ittefaq, Daag, Deewar, Mashal, Chandni, Lamhe, it is in many scenes), romance has opened, lyrics, music and dance have opened, all of them in a very attractive package by his son Aditya Chopra (Kaal Changed the word masala mix) in his first directorial debut, it was staged across the screen and was relevant in the late nineties. Winds of globalization and open economy were blowing in the country. The newly rich and elite class was growing in the society. The element of overseas Indians came into focus. Education, job, tourism abroad was done but the culture of getting married and going as son-in-law or daughter-in-law was taking root and at that stage DDLJ came on screen. This is what is called the signature timing of a movie release. That's how it should be.

DDLJ is also a love story of an Indian youth in England abroad and Jodi watan ki yaad, pride of being an Indian, patriotism, mentality of two generations clashing unconsciously and Punjabi culture is the same story. How everyone was getting along directly and indirectly. All such funds are important when considering the history of the film. There is a harmony between the film on the screen and the actual society. Film audience culture in our country is like this. In the 1000th week of this film, Shah Rukh Khan and Kajol had a must-see at the Maratha Mandir theatres. It is very remarkable that he should come and see such a journey of success of his own film.

This is news in digital media. Even across two generations of fans, this film has retained its importance. Focusing on 110 years of Indian cinema, DDLJ comes in the first twenty-five films. History is said to move forward with such things. In fact, what is the success of this film? It is a delightful love story between Raj Malhotra (Shah Rukh Khan) and Simran Singh (Kajol) which is very heartwarming, mischievous, poignant, playful, mischievous. Dekhan in England is attractive shooting. Zakkas are outdoor locations. Its songs seem to belong to today. She relaxes while watching music channels over and over again, listening to ringtones, caller tunes, watching YouTube. Tujhe Dekha To Mai Jana Sanam (Rear Singer Kumar Shanu & Lata Mangeshkar), Jara Sa Zoom Lu Mai (Asha Bhosle & Abhijit Bhattacharya), Mere Khwabo Me Jo Aye (Lata Mangeshkar), Mehndi Laga Ke Rakna (Lata Mangeshkar & Udit Narayan), Ho Gaya Hai Tujko Jo Pyaar Sajna (Lata Mangeshkar and Udit Narayan), Ruk Jaa O Dil Deewane (Udit Narayan) is one song that makes you want another. And even if you remember or hum any of these songs, the song on the screen comes before your eyes. The director appears here. (Multiplex)

DDLJ has come this far by walking with history and this history will never be erased. DDLJ's Raj and Simran's love story is among the top ten love stories of Hindi cinema. One stage was the open-air romantic film 'Babby' (1973) directed by Raj Kapoor. Even after fifty years in youth. Not only this, while studying the progress of Hindi cinema, the film up to 'Sholay' (1975) directed by Ramesh Sippy, and a transitional phase from 'Sholay' to 'DDLJ' and the period after DDLJ is put into focus.

After DDLJ, the nature of commercial films changed. You might not have an idea, but when DDLJ completed its journey of 1000 weeks (November 2014), the media compared the success of 'Sholay' and 'DDLJ'. There was a lot of back and forth discussion on the news channels. It has to be like that. It was a dialogue between two different generations. That's why both these films were equally good. (My opinion is 'Sholay' is better. Yesterday, today and tomorrow too. 'Sholay' constantly shows its existence in many socio-cultural political media contexts. From reality shows to comedy shows, there is always a reference to 'Sholay' somewhere. Someone climbed a water tank in a distant village. that 'Shole' comes to mind.)

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Also Read:This is the only film that the 'Ya' actor has done with Yash Chopra

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When 'Dilwale Dulhania Le Jaainge' released, no one could have predicted that it would have such a multi-layered and epic journey. However, there are many astrologers in the film industry. The overwhelming success of the film has changed all its comparisons, change is a big thing and that is its uniqueness and great success. In the world of cinema, success means many things... from single skin to multiplex, OTT journey, film critic to social media troll. But Dilwale Dulhania Le Jaainge continues with many anecdotes, memories, stories, legends. DDLJ also started the trend of releasing flashy films during Diwali and Shahrukh Khan is the 'main hero'.

Original content is posted on https://kalakrutimedia.com/a-journey-from-single-skin-to-multiplex-marathi-info/

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