Celebrity Marriage Goes Full Digital: ₹60 Crore for Wedding Streaming Rights? ЁЯТНЁЯУ║
In today’s hyper-digital world, nothing feels shocking anymore, not even a ₹60 crore offer just to stream a celebrity wedding. That’s exactly what’s being discussed around Vijay Deverakonda and Rashmika Mandanna’s rumoured grand wedding.
Reports suggest a major OTT platform was ready to pay a massive amount for exclusive coverage rights. And honestly? In the age of viral reels, paparazzi culture and binge-worthy celebrity content, it doesn’t sound impossible.
Celebrity weddings are no longer private affairs. They’re full-blown mega events. From designer outfits and luxury venues to guest lists packed with film stars, every tiny detail becomes content. The bridal mangalsutra design, themed d├йcor, sangeet performances, curated menus, everything trends.
In the pan-India film era, South and Bollywood stars share the same spotlight. So when two big names are linked to a wedding, the curiosity level skyrockets. Social media influencers, YouTubers, entertainment channels and paparazzi, everyone wants a piece of the coverage pie.
Interestingly, reports also say the couple may have declined the offer. Maybe they’re valuing privacy. Or maybe they’re waiting for something bigger. Either way, it shows how celebrity marriages have evolved into high-value digital properties.
From Rajesh Khanna and Dimple Kapadia’s iconic wedding buzz decades ago to today’s OTT bidding wars, the journey of celebrity wedding coverage has transformed massively. Earlier, it was magazine features and newspaper headlines. Now? It’s streaming deals and global audiences.
Private moment or public spectacle, that debate continues. But one thing’s clear: star weddings are serious business.
Want to read more about the marriage rumours?
Click here: https://kalakrutimedia.com/rashmika-mandanna-and-vijay-devarkonda-marriage-rumors/
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